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Boldly Unbuffed

How growth came through understanding myself and my audience

After I was facing declining viewership in late August and early September I decided I had to see if I could get some help from outside. I felt like my plan and approach of choosing a set of formats and games I was personally interested in and iterating on my execution around those wasn’t leading to growth and I needed some outside input on how to proceed. A cry for help Mid October I reached out to my social media network, looking for mentorship and/or peer feedback on my trajectory, strategy, thoughts, and execution in regards to my YouTube channel.

How I started my YouTube channel Boldly Unbuffed

How it started I started my Boldly Unbuffed YouTube channel roughly in February of 2022. I spent a decent amount of time thinking about he formats I wanted to do on the channel before starting it. I knew I wanted to do a short-form game review format, since that was not something I had seen anywhere else before and it felt like a good fit for the Zeitgeist, with short form video formats like Reels and TikTok becoming increasingly more important and replacing longer form video content.

Welcome to the Boldly Unbuffed blog!

In 2022 I started my YouTube channel Boldly Unbuffed. I had just left my engineering job at a large FANG company and wanted to spend more time doing things I love, like playing video games. At the same time I wanted a creative outlet where I could feel like I am using my time constructively – and not just “wasting” it gaming. Boldly Unbuffed was born out of this desire.